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Could chilled reds be a premium move?

The Drinks Business
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As luxury store Fortnum & Mason curates a chilled reds collection to meet the viral trend, senior wine buyer Edwina Watson tells Sarah Neish why drinking reds cool "still feels counterintuitive to many" and how getting it right requires focusing on "style rather than quality or price point". The post Could chilled reds be a premium move? appeared first on The Drinks Business .

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